News Corp: Making of a Global Media Business
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Case Details:
Case Code : BSTA076
Case Length : 16 Pages
Period : 1952 - 2003
Organization : News Corporation (News Corp)
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Media
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Can we change the world? No, but hell we can all try.
- Rupert Murdoch1.
Introduction
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Rupert Murdoch, 71, (Murdoch) was a pleased man in early 2003. His company, The News Corporation (News Corp) had been a star performer in the troubled media industry. News Corp was expected to generate about $18 billion in revenue and $2 billion in operating income in 2003, both records for the company. Except News Corp and Viacom, virtually every other media giant was facing a crisis by the end of 2002. AOL Time Warner (Warner) had lost $100 billion in market capitalization after the doomed merger of AOL with Time Warner. The French company Vivendi
Universal (Universal), which faced a leadership crisis following the resignation
of CEO Jean-Marie Messier, declared a $20 billion loss in 2002.
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Disney continued its disappointing performance. On the other
hand, Fox Entertainment Group, which was owned by News Corp. was the
top-performing major media stock in 2002. News Corp, which included the company's newspapers and other global properties, was the third best performer (See Exhibit I). While top-management squabbles were common in many other media companies, Murdoch's top management team headed by chief operating officer, Peter Chernin (Chernin) seemed to be working like a well-oiled machine...
Excerpts >>
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